2016 - Present
Responsible for beer ordering, selection, and pricing for the store. Managed relationships with brewery representatives, distributors and salespeople. Managed stock levels, stock rotation, staff eduction, tasting events, giveaways, product displays, and POS displays in conjunction with Jubilation’s distribution and brewery partners. Also managed social media presence for the store (Facebook, Twitter, Instagram, Yelp, etc.), fielding customer inquiries and complaints in a professional manner, and communicating new products, events and promotions to fans and followers on the various platforms.
During this time I planned and launched Jubilation’s growler fill program, taking advantage of legislation passed in the 2016 session allowing retailers and dispensers to fill reusable containers with beer and cider, to go. Researching with industry partners, I established a pricing structure to take into account waste, samples and other associated costs (gas supplies, cleaning materials, etc.) to ensure the program would meet the overall margin we needed. This allows Jubilation to offer another option to the consumer as far as beer they are able to take home to enjoy, including beers which would previously have been restricted to on-premise draught consumption only.